Celebrating #InternationalWomensDay/ Week/ Month with Chick's Day
Chick's Day 2009 A Retro Social Conversation for women We don't just honour women on International Women's Day just for a day or a month. We celebrate them and recognise their tireless and selfless efforts every second of their invaluable time on this planet. Qs a mark of respect, it only seemed fitting to share this daring campaign done in 2009 for Nando's in Oman. The following is a c ase history of how we turned a Day for Women , into a timeless S ocial Conversation for Women ... Background: His Majesty, Sultan Qaboos of Oman passed a historic decree in 15th December, 2009 calling it ‘Women’s Day’ – a radical departure from a heavily male dominated country a reflection of a largely socially conservative fabric in Omani society. Proactive Opportunity: We saw a terrific opportunity for the Nando’s brand in Oman to take a leaf out of this and reposition the Nando’s brand from the perspective of empowering women. This fitted in with the brand’s playful and ...