Cherry Koshy Writes

  Chick's Day 2009  A Retro Social Conversation for women We don't just honour women on International Women's Day just for a day or a month. We celebrate them and recognise their tireless and selfless efforts every second of their invaluable time on this planet. Qs a mark of respect, it only seemed fitting to share this daring campaign done in 2009 for Nando's in Oman.  The following is a c ase history of how we turned a Day for Women , into a timeless S ocial Conversation for Women ... Background:  His Majesty, Sultan Qaboos of Oman passed a historic decree in 15th December, 2009 calling it ‘Women’s Day’ – a radical departure from a heavily male dominated country a reflection of a largely socially conservative fabric in Omani society.  Proactive Opportunity: We saw a terrific opportunity for the Nando’s brand in Oman to take a leaf out of this and reposition the Nando’s brand from the perspective of empowering women. This fitted in with the brand’s playful and ...

  If you can hear your heartbeat, then radio isn't dead yet. Hoping you enjoy this retro revival of Radio Spots... I n a world of AI and digital, whatever happened to the golden age of great scripting and radio spots?  Where have all the emotive brands with great hooking radio that caught you by the ears over the years...gone? Against a media universe of fickle imagery and Insta culture where video and image dominate, audio craft or the 'Theatre of the Mind' as it was once lovingly called, seems to have slipped through the cracks. Somewhere in the back of my head, I can still hear "Video killed the Radio Star..." I am talking those spots that ran images in your mind, through sound, idea, drama, expert crafting and hook? Ones that went beyond selling propositions and tugged at your heart through your ears? Or tickled your funny bone? So I asked my AI bot to answer this and it brought back this explanation which featured on Quora, which spoke about 'radio as a p...

  Case History: ACE: The Paper Plantation Card     Describe the brief from the client: ACE, the hardware and lifestyle store wanted more mileage for its outdoor and gardening range along with the distribution of its 2013 Outdoor Catalogue. They wanted to generate increased awareness and trial specially for its gardening category spanning potting soil, fertilizers, seeds and handy garden machinery. Creative Execution: Generating excitement for a Do It Yourself gardening product is no easy task, especially when it involves getting Non DIY customers into the act. Our ‘Paper Plantation Card’ aimed at redefining the gardening category by getting the customer involved with the magic of gardening. Describe the creative solution to the brief/objective.  We felt that the best way to seed desire and initiate trial was to create a talking point at the ACE store. So we created the ACE Paper Plantation Card, a special Card made out of garden seeds. It invited people to experience...