Can AI take over our souls? Let’s face it. Google, Facebook, Tesla, Amazon, Fintech, and scores of others in that order, have all rubbed off their magical pixie dust of algorithms over each other. So much so, that it is continuously breeding revolutionary technology, one binary step at a time in increasing levels of complexity that is slowly but surely replacing our everyday jobs and streams of revenue as we know them. We only have to look over our shoulder at the most recent prediction of the automotive industry which bodes the fact that conventionally designed vehicles will soon be replaced by driverless ones that are fully automated, a la Tesla . At the heart of it all, the numerous benefits to having machine learning that fuels myriad inventions and automated programmes however cannot be understated. For me, being a creative writer/director in advertising, I am already exposed to its dynamic role in email marketing and social media. This is a widespread journey a...